Real Estate Marketing Tips
When it comes to selling a home, there are so many factors that go into making a successful real estate transaction happen. Listing a home is more than just settling on a price, then slapping a “For Sale” sign up in the yard. There is an art and strategy to properly marketing a property that a seasoned real estate professional can help with! Hudler Homes has rounded up a few real estate marketing tips to consider before you are ready to list your property for sale.
When it comes to selling a home, there are so many factors that go into making a successful real estate transaction happen. Listing a home is more than just settling on a price, then slapping a “For Sale” sign up in the yard. There is an art and strategy to properly marketing a property that a seasoned real estate professional can help with! Hudler Homes has rounded up a few real estate marketing tips to consider before you are ready to list your property for sale.
What is Real Estate Marketing?
To give you a general overview, real estate marketing is the strategic and creative implementation of promoting a property so that a seller can reach more potential buyers, and eventually the buyer who will purchase your property. With so many active agents throughout the country, it’s important to find a real estate professional who will properly advertise and market your property, so you can sell your home faster (and ideally for more profit!)
Take Professional Photos
This is a major component of properly marketing a home for sale. As a seller, it’s crucial to have a professional photographer take high resolution photographs of your property. These images need to be bright and free of any clutter, so that your photos emit the best first impression of your property. With the rise in online platforms like Zillow and RedFin, many buyers are looking at homes online through photographs before ever deciding to step into a property. So you want to make the best first impression possible with your photos!
Utilize Social Media
Did you know that almost 70% of all buying decisions are influenced in some way by social media? That’s why it’s crucial to make sure that your property has a presence online! Real estate professionals who properly market a listing will be sure to post your property on all the popular social media platforms, like Facebook, Instagram and LinkedIn.
Email Marketing
It may seem old school but real estate email marketing works! When you hire a seasoned real estate professional, they should already have a robust and diverse email list built to market your property. Even before your property goes live on the market, your real estate agent should be promoting it through an email blast, with e-blasts that convey “Coming Soon!” Building excitement for a property through email marketing is highly effective and necessary to promote your home.
Newsletters
A real estate professional should always be looking for new leads and building their lists. One of the best ways to accomplish that is to send out a newsletter, either by email or in the mail. Newsletters should include engaging, relevant and local content that will make the reader want to subscribe to the list. As the list grows, there is an opportunity to send out an email marketing eblast to promote properties (like yours!) to potential home buyers.
Are you considering selling your home in the near future? If you are looking for a real estate agent who knows the Baltimore area and can help you explore your options, I’d love to meet with you. Reach out to me through my website or give me a call at (302) 545-8569, and follow my blog for more home buying tips!